News

News • Norsan Multimedia

Carolina Panthers Add Spanish Radio Broadcasts for the 2010 Season

The Carolina Panthers today announced a partnership with Norsan Multimedias WOLS / 106.1 FM La Raza to broadcast all games of the 2010 season in Spanish.

Our goal is to serve the entire fan base of the Carolina Panthers, said team president Danny Morrison. As the local and regional Hispanic populations have continued to grow, it is great to now have the opportunity to add our Spanish flagship station, 106.1 La Raza, to the broadcast.

Since 1990 North Carolina and South Carolina have consistently ranked as two of the fastest-growing states in the country in Hispanic population growth, and research shows the NFL to be extremely popular among both the local and national Hispanic communities.

Everyone at Norsan Multimedia is proud to be associated with the Carolina Panthers. We look forward to a successful season that will be shared by the many football fans in the local Hispanic community, who will now experience first-hand the excitement of this great sport. Weve had many inquiries from customers and listeners about broadcasting the Panthers games, now well be able to fulfill their request, said Norberto Sanchez, Norsan Multimedias CEO. Our staff is passionate about sports and we are pleased to transmit our elation to our audience.

The addition of WOLS/106.1 FM La Raza broadcasts continues a Panthers/ NFL community relations iniative that has included NFLs Hispanic Recognition Month, Football 101 for Latinos, Youth Flag Football, and a goodwill Super Bowl trip by the TopCats to Mexico. The Panthers are the 15th NFL team to provide a Spanish speaking broadcast. Sales and marketing efforts will be handled jointly between both the team and Norsan media. In addition to the flagship station, the Panthers aim to build a radio network of Spanish language affiliates across the Carolinas. Discussions with stations in multiple markets are ongoing.

Play-by-play for Carolina Panthers Spanish radio broadcasts will be handled by Jaime Moreno. During Jaimes 18-year local radio sports broadcasting career he has covered the NFL, and the Panthers in particular. Joining Moreno will be color analyst, Luis Moreno Jr., who has seven years of local sports broadcasting history including coverage of the NFL as well as other sports leagues on local Spanish- speaking stations. Jaime and Luis will anchor a four-hour game day broadcast of all twenty Carolina Panthers games in the 2010 season including half-hour shows for both post-game and pre-game.

We have been closely monitoring the Carolinas rapidly-expanding Latino demographic for a few years while looking for the right media outlet. With their strong stable of Spanish radio stations along with local Spanish-language newspaper Mi Gente and the Spanish language website DescubreCharlotte.com, Norsan Multimedia has earned a strong & trusted relationship with the areas Latino population making them the ideal media partner, says Henry Thomas, Director of Broadcasting & New Media for the Carolina Panthers.

Norsan Multimedia currently owns and operates 10 radio stations in the Southeast with three different formats. Four radio stations are located in Charlotte, NC (La Raza WOLS 106.1 FM, Radio Formula WGSP 1310 AM, Alfa WXNC 1060 AM and Latina WGSP 102.3 FM), four in Jacksonville, FL (WNNR 970 AM, WVOJ 1570 AM, WSOS 1170 AM and WEWC 1160 AM), WCEO 940 AM in Columbia, SC and WKGN 1340 AM in Knoxville, TN.

Norsan was founded in 1987 as a group of companies that includes restaurant, catering and food distribution divisions. Apart from the food industry, in 2004 Norsan Group created a new division, Norsan Multimedia, a Spanish Language communications company that includes a Hispanic Newspaper Hola Noticias in Jacksonville, Florida and Mi Gente Spanish Newspaper in Charlotte, NC.

Norsan Group is listed as the 69th largest Hispanic owned company in the US, according to Hispanic Business Magazine June 2009.

Information.

Address: 2445 Meadowbrook Pkwy, Duluth, GA 30096
Tel: 1(678) 242.1640
Fax: 1(770)414.0617
E-mail: info@norsangroup.com